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Tag: car dealership

Posts related to car dealership

Real Prices We pride ourselves on being upfront and honest, which starts with the way we price our vehicles. Our website clearly lists the price breakdown for new and pre-driven vehicles, always including Runde Savings. You get our best price from the start, with total transparency! No Hidden Fees Most dealerships charge you to do your paperwork. These documentation and prep fees, which often aren’t mentioned until you are signing paperwork, can add up to thousands of dollars. At Runde Auto Group, we never charge documentation or prep fees. No Pressure We will provide you with all the information you need, and answer any questions you may have, but we will not pressure you into buying anything.   Four Locations Near You You can [...]

Don’t Be Fooled by Four Square

This sales technique is meant to confuse car buyers
Ever seen one of these before? If you have ever shopped at most other car dealerships, you have. In the automotive business, this worksheet is known as “Four Square.” It’s sole purpose is to distract you from the most important part of a vehicle purchase: the price. Car buying involves a lot of numbers, and this system preys on the customer’s lack of detailed knowledge and their reluctance to admit they don’t understand. Here’s how it typically works: The worksheet’s four boxes are filled in with a handwritten trade value of your current vehicle, price of the vehicle, downpayment amount, and monthly payment. The last two will be much more than you want to start with in order to begin the negotiations. Notice there is no line-by-line breakdown. Once you have told the [...]
Jordan Frakes & his girlfriend Lindsey Rossow visited the Runde PreDriven store in Hazel Green, WI today to pick up Jordan’s new ride.  He was forced to find a replacement for his previous car that was totalled after someone pulled out in from of him.  Jordan and Lindsey are currently students at the University of Iowa and they kindly gave me a few minutes of their time before making the trek back to Iowa City. What Brought you into Runde’s?    Jordan: I saw the car online at Cars.com and I liked what I saw so I called you guys up and scheduled a time to drive it and then we talked about the price for awhile. What car was it?   Jordan: It was a 2006 Pontiac G6 Pretty nice car there.  You purchased it from Dave Smith, right?  What did [...]
In the car business you often get a mixture of old school thought vs. new school.   Yesterday, this really seemed really apparent when we asked one of our senior salesmen to help provide us with a customer of his that we could interview for the blog.  His response was: “No.  Actually, I can’t wait ’til that thing (the blog) goes away.”  In the past couple years, social media has become what it is and at Runde’s we have tried to embrace it for the positive.  We run a good business and word of mouth has always been one of the cheapest and best forms of advertising.  So we figure, we’ll interview customers and ask them what they thought of their experience at Runde’s.  It’s been good for Runde Auto Group and we get to discover a little more about our customers — facets of their lives that may not have normally come to the surface during a normal [...]
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