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Tag: 100 years of chevy

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Model year 2018 marks the 100th anniversary of the first production Chevrolet truck! A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world. “The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks advertising and marketing director, in a press release. To celebrate, Chevrolet will have: New 2018 Silverado and Colorado Centennial Special Editions A national rollout of the Chevy Truck Legends program Branded merchandise featuring an all-new Chevy bowtie The Silverado and Colorado Centennial Editions will include the distinctive Centennial Blue paint color and exclusive heritage bowtie emblems and 100 years badges. “Both vehicles offer our most enthusiastic fans [...]
2011 officially marks the 100th year for Chevrolet. 100 years is quite a bit of time for any business to stay up and running. But boy, is it running smooth. Through the years Chevrolet has become a leader in the automotive industry and only shows signs of growing stronger. Lets take a look back to see how it all started. GM was started by automotive marketer William C. Durant in 1908. Through the years Durant took notice of the famous racer, Louis Chevrolet, as he set the land-speed record in 1905 for reaching 111 MPH in a special open race car. Durant hired Chevrolet to do big races and promotional drives for his company. Being cast out from the company he founded, Durant left GM in 1910 and got together with Mr. Chevrolet and some of [...]
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