I'm gonna throw a term at you some people wouldn't know how to catch: chromotherapy. Simply put, it's the use of colors to heal. A psychology lesson in an auto blog? ... well, yes. With more cars coming out with new flashier and more colorful interiors, it's important to realize that the light and colors you probably took for granted might be positively or adversely affecting your mood. And this could ultimately affect how you drive.
Imagine yourself in a room filled with one of the following colors: Red, Green or Black. Imagine, standing in that room filled with nothing but that color for hours, what do you think you'd feel?
Red making you a little on nerve?
Green calming you down?
Black making you feel uneasy or fearful?
According to http://psychology.about.com:
"Red is also considered an intense, or even angry, color that creates feelings of excitement or intensity.
Green is thought to relieve stress and have a healing effect.
Black is often used as a symbol of menace or evil"
At a certain level or concentration of color, certain enzymes are triggered resulting in an emotional response which we recognize as "stress" "calmness" "happiness," etc. "The emotions are created based on the secretions of these enzymes that are associated with certain light wavelengths and there are certain triggers." explains Mahendra Dassanayake, Ford technical leader for Design. So it would seem that light and colors may have some impact on us mentally, but what does that have to do with driving?
Let me give you an example of a car that implements this understanding in it's interior design very effectively.
The 2013 Ford Focus offers ice blue, purple, blue, orange, red, white and green lights as its color palette of interior ambient lighting. Albeit being less overwhelming, this lighting subsequently puts you in that "room" full of color. The various color schemes give the driver a choice to amplify a particular feeling. It can help the driver be more alert or generally feel better, maybe he/she needs to calm down a bit so he flips it to blue. "We're opening this [ambient lighting choices] up to let the customer decide, it's offering them a choice. Dassanayake said.
So imagine driving down the road at night with a substantial, yet not overbearing, amount of blue light encompassing the interior while pumping out some smooth Blues music... sounds pretty relaxing. But now imagine the same music with an orange light... the mood that the music is promoting doesn't seem to suit the environment quite as well. And now we are having the options to change the lighting to better fit our target mood. Personally, I'd prefer to have orange ambient lighting - I think it would keep me more alert and focused.
Next time you're riding down the road take notice what colors are being introduced to your senses and how, or if, they are effecting you psychologically. You might be surprised by what you notice when consciously examine what may be subconsciously happening in your car.
Entries for month: February 2012
George Kapparos may have not expected to leave with a Chevy Impala when he came to Runde's, but the smile on his face as he left with his Impala said "I'm glad that happened!." George was pleasantly surprised by the level of service he received and was more than willing to share that experience with the world!
What brought you into Rune’s today?
My wife and I needed a new vehicle so I drove through the other day and looked around for a while. I was going to look at another place but my wife insisted that I come here.
Have you dealt with Runde's before?
I actually took Tim and Jeff Runde to a Chicago Cub game when they were 14 years old. They were great kids. Otherwise no, we haven’t really dealt here before.
I hear that you weren't expecting to take a car home tonight?
No, we had no intention of actually buying anything for awhile, but here we are.
What did you end up buying today?
We bought the 2008 Chevy Impala.
What made you go for the Impala?
I drove one the other day and thought it was really nice.
Are you from the area?
Yeah, we live right across the bridge in Dubuque, IA.
Any Family?
We have a daughter here, and then we have two boys - one in Marion, IA and the other one lives by Des Moines, IA.
On a scale of 1-10 how would you rank your experience here at Runde's?
I'd give it a 10, it was super. Al is a good guy, you feel like you've known him forever. I can't stand high-pressure sales people and Al didn't pressure me at all.
That's all the questions I had for you George, thanks for the interview and enjoy your new Impala!

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